Archive | May, 2012

Communicating with Young Diverse Professionals

24 May

The profession of public relations is becoming more diverse, which is why it is essential that PR pros mentor young people of color to achieve leadership roles in the work field of PR.

Many future leaders in PR positions and in the workforce have been projected to be Latinos.

Reaching out, educating and mentoring young individuals in Latino communities can be accomplished in the following ways:

  • Provide guidance on career choices
  • Share your personal experiences and how you discovered your career
  • Provide constructive feedback
  • Help set up professional goals

As the saying goes it takes two to get the job done. Young diverse professionals need to make an effort to communicate with professionals and search for a mentor.

Lori George Billingsley, PRSA blogger, states, “My mentor of 18 years, Debra A. Miller, Ed.D., APR, fellow PRSA, has been instrumental in helping me secure all of the PR jobs I have held.”

Where to begin?

These are initial steps becoming a mentee:

  • Ask questions
  • Speak up and engage in conversations
  • Make time to find a mentor
  • Strive for goals

Where to search for a mentor?

There are many helpful online Latino-based programs and resources that will help you find a professional mentor.

Latina Expert is a leadership blog that will guide Latina advancement in work and life. The blog serves as a discussion platform where story telling, feedback and advice will be provided about facing America’s corporations. The blog is a place where Latinas can share their experiences and dilemmas as they journey their way to finding a career.

Searching for local PRSA chapters in your area is good idea. For example, there  is YP/PRSA-LA Mentorship Program in Los Angeles, Calif. The program helps young professionals succeed at finding a mentor. Mentors and mentees are paired based on their interests, abilities and experiences.

Someone who has experienced being a mentor is Alicia Thompson, director of communications at Popeyes Chicken & Biscuits. Thompson said, “I have had the opportunity to mentor several young professionals of color over the years and it is always a wonderful feeling when they excel in their chosen areas.”

The cycle will then hopefully repeat and the mentee will soon become a mentor and share his or her experiences with perspective mentees.