Archive | April, 2012

Public Relations after College

17 Apr

Adrienne Webb, Vox Public Relations Senior Manager

Finding a job after graduating from college has increasingly become a challenge for students. Students after graduation are usually in a hurry and panic mode to find a job. As students, we have been asked many times, what our major is and where do we plan to work after college?

Good news. There is no need to fear of hunting for a job after college if you are a public relations major. According to The Bureau of Labor Statistics (BLS) the job outlook for PR managers and specialists is looking quite appealing to the growth market.

The BLS said that the employment of PR managers and specialists is expected to grow 21 percent from 2010 to 2020, which is faster than the average for all occupations. A factor that is greatly helping with the increase in employment growth for public relations specialists is the increase use of social media. BLS statistics state that, “These new media outlets will create more work for communication between organizations and the public.”

A prime example of how finding a job after college is not the impossible task is through the journey of Adrienne Webb, senior manager at Vox Public Relations Public Affairs firm in Portland, Ore.

Webb’s journey consisted of graduating from the University of Oregon in 2010. During her last term at UO she received an internship at Vox. After graduation, Webb continued her internship and after a year was hired on as a permanent PR specialist.

Vox, is Latin for voice. The firm focuses on communications, crisis communication and, strategy and communication counsel. There are many sectors within the business including healthcare, land use, retail, technology and higher educations. Vox’s specialty areas are: social media, marketing, media relations and community relations.

Webb mentioned that there is no training process for the job and you are hired based on your credentials and work experience. At Vox, she said there are a total of 10 employees and at any given time there can be 23 clients.

Webb, believes that one must be able to comprehend PR in the following four ways:

  1. You need to have some understanding of what media means both in the U.S. and worldwide and how it is constantly evolving.
  2. You must be able to articulate, have background in journalism and background in marketing and branding.
  3. You must be strategic and observant.
  4. You must understand that the news cycle is every minute. Therefore, you must be a quick thinker and develop all the material in a few hours.

Furthermore, if you can understand these four roles of PR, begin to apply for internships and receive experience in the PR field there is a high chance you will be hired as PR specialist after graduation too.